Hopefully by now you will have seen, or even tinkered with, Mailshot’s Autoresponders. These are a funky little feature you will find under “Lists and Subscribers” which help you to manage your relationships effortlessly.
Autoresponders help you by setting up one, or a sequence of, emails to be automatically sent to your subscribers when they meet certain criteria.
Top uses for Autoresponders
“Why hello there”
This is probably the simplest and most obvious application for Autoresponders – a welcome email, which is automatically sent at a time specified after a new subscriber signs up to your list.
The clever bit is, Mailshot will pull information directly from the subscribers’ custom fields. This lets you easily personalize your follow up communications with new subscribers and gets that dialogue going on the right foot.
Birthdays are a great opportunity to send personalized greetings (or even targeted offers like coupons or discounts), what says, “you’re appreciated”, more than a freebie on your birthday?
“How are you enjoying that?”
Autoresponders open a whole new world of collecting customer satisfaction feedback. Used this way, Autoresponders can help you monitor your customers’ experience, as well as identify pain points over time. You might well find that your customers love your products or services upon purchase, but a week or month later, may have suggestions regarding how they can be improved.
“Your membership is about to expire…”
If you happen to run the sort of business that has memberships or annual subscriptions to worry about, Autoresponders can offer you an effortless way to send a reminder that it’s time to renew.
Just ensure you have a custom date field for “Membership Begins” in your subscriber list, you can set up a once-off Autoresponder email to be sent, 11 months after this date. Each time this the subscription is renewed and the date changes, your subscriber can expect a reminder email 11 months later, like clockwork.
“Don’t forget our party!”
Nobody likes to miss an event, or waste an effort. With Autoresponders, you can automatically create a series of event reminders via email, leading up to the big day.
Prior to Autoresponders, some clients were sending out small, specialized campaigns in order to achieve some of the tasks above. The problem with this approach was that no matter how small or numerous the campaigns were, they came with the usual base fees. Autoresponders cost only 1 email credit each (which is, 5c or less), meaning that not only can you now automate a variety of date- and event- based campaigns, but you can do away with the delivery fee, too. Best of all, with “custom fields” so easy to add to your lists, the uses for Autoresponders are only limited by your imagination.