There is a very quick way to create a simple one question survey within a Mailshot.

Simply ask a multi-choice question and make each of your responses / answers a link to different pages on your website.

Mailshot will track which links were clicked and you will be able to see exactly who click which links / answers.

You’ll probably want to up special landing pages on your website for each answer too.

We recently used this technique as an RSVP tool to gauge how many people are planning to attend our upcoming social media presentation.

EG

Click here if you are:

Definitely coming
Maybe coming
Wont be coming