We have just added an easy way to personalize your Mailshot’s. It works just like you might expect a publishing program to do a mail-merge.

When you are editing the content of you next mailshot you will see a tab called “Personalize” with a drop down menu in the text editor.

From here simply choose the data you want to include in the email. You might like to include the customer’s name so your email reads; Hi George.

You will probably want to include a fall back option too just encase you don’t have that customers name in your database.  Your fall back could be “Hi Happy Customer.

You can include any data that you store about your customers. If you have set up custom fields in any of your subscriber lists you can access these too.

Here is an example where we pull info from a customer record.

Hi [firstname, fallback=Happy Customer]

We noticed your subscription ends soon [SubscribeDate].

We are offering a discount of 20% if you sign on again before next year.

Simply drop in to our store at [LocalStore, fallback=any of our convenient locations] before January and mention this promo code: NY2010 to receive the discount.

The above would look like this when it arrives in the customers inbox:

Hi George

We noticed your subscription ends soon 15/12/2009.

We are offering a discount of 20% if you sign on again before next year.

Simply drop in to our store at 23 Humphreys Drive before January and mention this promo code: NY2010 to receive the discount.

This entry is filed under Tips & Tricks.