So how do I get to know my contacts and customers?
No doubt you have filled out forms and questionnaires given to you by businesses in the past. As you see the fields asking about your phone number, marital status and occupation you’ve probably thought “why do they need all of … Continue reading →
I have their Permission – now what? (Getting to know your Customers and Contacts)
Well done! You have made contact and they want to know more about you and your business. So what next? Now you need to invite your contact or customer to engage in a two-way dialogue in a way that will … Continue reading →
Finding customers and getting permission
At its simplest Permission Marketing requires the advertiser to obtain the permission of the customer prior to sending their promotional message. We see two key parts to this statement. Firstly you need to find your potential customers and then you … Continue reading →
What is permission marketing?
Permission Marketing is a term coined by American marketing guru Seth Godin and is relevant to marketing generally and e-marketing in particular. We at Mailshot really believe in the effectiveness of Permission Marketing and want to share some ideas and … Continue reading →
Writing effective email copy
When you’re elbows-deep in getting your latest newsletter out the door, it’s very easy to forget how important writing quality, punchy copy can be. Tailoring email copy to your audience is not a matter of ensuring your message is readable … Continue reading →
