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Category Archives: Tips & Tricks

Using Facebook to help build your email list

Posted on November 3, 2011 by mediasuite

With close to 2 million kiwis now using Facebook, it offers an unprecedented arena in which to introduce your business to potential new customers. Facebook fan pages are a great tool for developing a social following for your business through … Continue reading →

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Autoresponders

Posted on April 26, 2011 by mediasuite

Autoresponders Hopefully by now you will have seen, or even tinkered with, Mailshot’s Autoresponders. These are a funky little feature you will find under “Lists and Subscribers” which help you to manage your relationships effortlessly. Autoresponders help you by setting … Continue reading →

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Worldview

Posted on May 18, 2010 by mediasuite

Worldview Mailshot has a brand-spanking new feature called Worldview. It’s an entirely new way to see the results of your email campaigns. What is Worldview? Worldview is a wonderfully addictive new tool in your campaign reports toolbox. What we love … Continue reading →

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Understanding Email open rates

Posted on April 18, 2010 by mediasuite

Our customers often ask us what ‘open rate’ means, and whether the open rate they are getting is any good or not. We’ve put together the following guide to help you understand what an open actually is, how they are … Continue reading →

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Create a simple email survey

Posted on April 1, 2010 by mediasuite

There is a very quick way to create a simple one question survey within a Mailshot. Simply ask a multi-choice question and make each of your responses / answers a link to different pages on your website. Mailshot will track … Continue reading →

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How to add personal details to a newsletter (Mail Merge)

Posted on March 28, 2010 by mediasuite

We have just added an easy way to personalize your Mailshot’s. It works just like you might expect a publishing program to do a mail-merge. When you are editing the content of you next mailshot you will see a tab … Continue reading →

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Writing effective email copy

Posted on February 18, 2010 by mediasuite

When you’re elbows-deep in getting your latest newsletter out the door, it’s very easy to forget how important writing quality, punchy copy can be. Tailoring email copy to your audience is not a matter of ensuring your message is readable … Continue reading →

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Add a web-version link to the top of the email

Posted on November 25, 2009 by mediasuite

How your email campaigns render in your subscribers’ email clients can be highly variable, especially if you consider the countless email clients and platforms that exist out there (eg. Hotmail, Outlook, Blackberry…). For this reason, it’s best-practice to provide a … Continue reading →

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