Using Facebook to help build your email list
With close to 2 million kiwis now using Facebook, it offers an unprecedented arena in which to introduce your business to potential new customers. Facebook fan pages are a great tool for developing a social following for your business through … Continue reading
Autoresponders
Autoresponders Hopefully by now you will have seen, or even tinkered with, Mailshot’s Autoresponders. These are a funky little feature you will find under “Lists and Subscribers” which help you to manage your relationships effortlessly. Autoresponders help you by setting … Continue reading
Worldview
Worldview Mailshot has a brand-spanking new feature called Worldview. It’s an entirely new way to see the results of your email campaigns. What is Worldview? Worldview is a wonderfully addictive new tool in your campaign reports toolbox. What we love … Continue reading
Understanding Email open rates
Our customers often ask us what ‘open rate’ means, and whether the open rate they are getting is any good or not. We’ve put together the following guide to help you understand what an open actually is, how they are … Continue reading
Create a simple email survey
There is a very quick way to create a simple one question survey within a Mailshot. Simply ask a multi-choice question and make each of your responses / answers a link to different pages on your website. Mailshot will track … Continue reading
How to add personal details to a newsletter (Mail Merge)
We have just added an easy way to personalize your Mailshot’s. It works just like you might expect a publishing program to do a mail-merge. When you are editing the content of you next mailshot you will see a tab … Continue reading
Add a web-version link to the top of the email
How your email campaigns render in your subscribers’ email clients can be highly variable, especially if you consider the countless email clients and platforms that exist out there (eg. Hotmail, Outlook, Blackberry…). For this reason, it’s best-practice to provide a … Continue reading
