With close to 2 million kiwis now using Facebook, it offers an unprecedented arena in which to introduce your business to potential new customers. Facebook fan pages are a great tool for developing a social following for your business through the ‘like’ button, and to also become more interactive with your audience.

Although having lots of facebook fans is definitely a good thing when done properly, you aren’t able to communicate with your fans with as much precision and detail as you can with an email campaign. But Facebook ‘likes’ do allow you to be more interactive with your audience and allow them to comment and give feedback on what you are doing.

So is it better to get likes or email addresses? Why not get both at the same time!

Facebook landing pages and signup forms

Custom Facebook landing pages are an excellent tool for getting more ‘likes’ from the people that visit your business on Facebook. You’ve no doubt visited a page that has a fancy landing page, shamelessly asking you to like them. Well the fact of the matter is that these pages work, and what’s more, is that you can also use these pages to get your Facebook fans to join your email list at the same time.

Mailshot has an easy to use form builder that let’s you create forms for you to grow your list of email subscribers. These forms can be added to your website or blog, and now also on your Facebook fan page.

There are some great apps for creating Facebook pages that you are able to insert your MailShot forms onto, but they do require some technical knowledge to get up and running. If you do not have a web person to help you out then get in touch with us at Mailshot and we can discuss what we can do for your Facebook page and email list.