Well, lots. The most common use is to sync the data in your Mailshot account with your own database or CRM software, but there are loads of other uses. Here’s a few we see quite a bit…

• Automatically sync your subscriber lists with your own customer management software. You can use your own in-house software to store customer or member details, and then outsource your email delivery to Mailshot.
• Send or schedule campaigns through your own software, you can even import new campaigns and schedule them for later.
• Download customers who were interested in a particular page on your site so you can follow them up over the phone or indulge in some fancy targeting.
• Grab anyone who unsubscribes or marks your email as spam and add them to your “do-not-contact-ever-again” internal list.

For more informaiton about the Mailshot API contact us.