Permission Marketing is a term coined by American marketing guru Seth Godin and is relevant to marketing generally and e-marketing in particular. We at Mailshot really believe in the effectiveness of Permission Marketing and want to share some ideas and our experiences in the hope it can change, improve or reinforce your relationships with your customers.

Mailshot is a system which is particularly suited to Permission Marketing and a great tool for your business to start introducing some of the concepts to your interactions with customers. We think Permission Marketing is firmly based in the common sense and its core principles feel (or should feel) intuitive so once you start exploring its ideas you’ll quickly see how to utilise them in your business.

If you have any feedback or questions we would love to hear from you and get a dialogue going. If you find your appetite whetted we suggest you start by picking up a copy of any of the books penned by Seth Godin.